Sequor: product targets global market
December 31, 2018
Lumen is Sequor's first big move after selling control to SNEF.
Sequor, a company based in Porto Alegre specialized in software for the industry, wants to take a leap with the launch of Lumen, a platform for developing the Internet of Things.
Lumen is Sequor's first big move after having sold control to SNEF, a French giant operating in the energy, industrial processes, telecommunications and technology sectors of information.
The new product was developed with an investment of US$2 million, to which should be added another US$3 million raised from Finep in 2019.
Lumen is a product with diverse applications, but Sequor's strong point is the industrial side.
The platform receives information from sensors installed on the production line, but also from business management, production and product life cycle software, to be analyzed by machine learning algorithms created by Sequor.
With information coming directly from the production line and other control tools, Lumen creates what is called in the industry a “digital twin”, a digital reproduction of the factory's behavior that allows you to anticipate problems or test alternative configurations.
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This approach, which puts Industry 4.0 concepts into practice, is the same one that major players in the industry solutions market such as Siemens and Dassault Systemes promise to deliver.
“Our way of working is to think complex, solve simple and be cheap for the end customer”, assures Alpheu Cardoso, CEO of Sequor.
According to Cardoso, the company will be aggressive in pricing the software, available in the AWS cloud and also for on-premise installation, offering functionalities in a modular way and always aiming for the customer to analyze as much information as possible.
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Cardoso has a history in the area of development for industrial and commercial automation companies and founded Sequor in 2005, aiming to innovate in the area of software for industrial management.
Today the company has 70 employees, divided fifty-fifty between software and mechatronics professionals and a turnover of around R$7.5 million.
“We started with concepts of Industry 4.0, big data and others before these terms existed and became as well-known as they are today”, says Cardoso.
The quality leap for Sequor, of which the launch of Lumen is part, was the sale of 51% of the company to the giant SNEF at the beginning of the year.
In a solo career, Sequor had already won large clients such as Honda Automóveis, Stara, AGCO, Midea-Carrier, DANA and Stihl.
Being part of SNEF, however, took things to another level, allowing us to enter into disputes for clients that establish restrictions on smaller suppliers, as well as expanding the available talent pool and opening doors for internationalization.
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The SNEF group, headquartered in Marseille and with more than 10,000 employees distributed across 120 branches, achieved global revenues exceeding €1 billion last year.
In Brazil, SNEF is present with 1 thousand employees and 250 customers. The company's presence in the country was boosted in 2010, with the acquisition of the Minas Gerais company Energ Power.
Lumen has an application development kit and Sequor's idea is to create a three-tier channel program to take the product to other areas, such as building management automation and even home users who want to create smart homes.
While focusing on the development of Lumen, Sequor has also been expanding regionally across the country.
Recently, the company opened a unit in Caxias do Sul, in the mountains of Rio Grande do Sul, to serve a major project underway at Randon.
The company has plans to reach other highly industrialized regions of the countryís, including Joinville, Manaus and Belo Horizonte.
Published in Dec/2018 on Baguete
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